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Trusted Information: The Business Capability Behind AI, Identity, and Automation
ARTICLE 01 - Beyond Compliance: What GS1 Connect 2026 Revealed About Trusted Information For many small and mid-sized businesses, the journey begins with a barcode. A retailer, marketplace, or trading partner tells them they need one before their products can be sold. At that point, the barcode is often seen as a compliance requirement. It satisfies a customer requirement and allows the product to enter the market. That was not the message coming from GS1 Connect 2026. The co
Elizabeth
6 days ago5 min read
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AI is already choosing what customers buy. Are you being chosen?
The robots are already shopping. Is your product on their list? What’s actually changing AI agents are now handling product discovery. Instead of browsing, users ask for the best option and get a short, structured list. Most products are filtered out before they are ever seen. These systems rely on structured data and verified identifiers. Standards like GTINs and frameworks from GS1 are what make products visible. If your data is not aligned, your product is unlikely to appe
Elizabeth
Apr 204 min read
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