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The BIF Team
We are a collective of operational experts, digital strategists, and technologists committed to modernizing the manufacturing landscape.

Hui Newnham
Principal Consultant
In 1995, Hui watched the internet arrive and saw plumbing. Bezos saw a marketplace. He spent the next 30 years making sure his clients never made that mistake. He sees GS1 Digital Link the same way Bezos saw TCP/IP. Not plumbing. A marketplace.
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