GS1 Digital Link requirements will replace traditional UPC/EAN-style barcodes by the end of 2027. Many manufacturers will treat this shift as a compliance exercise.
We help manufacturers treat it as an adoption opportunity, connecting products to consumers and systems in a way that supports brand protection, visibility, and long-term commercial value.
What We Deliver
GS1 Digital Link readiness assessments
Adoption roadmaps aligned with GS1 Sunrise timelines
Consumer engagement strategies tied to product-level data
Brand protection and anti-diversion architecture
Vendor-agnostic technology evaluation
Implementation oversight with a strong focus on adoption
Who This Is For
Manufacturers operating in compliance-critical or brand-sensitive categories, including:
Alcohol and spirits
Adult wellness and intimate cosmetics
Cell phone accessories and other counterfeiting-risk categories
Class II medical devices and adjacent regulated categories
We are comfortable operating in complex, regulated, and reputationally sensitive environments where mistakes are expensive.
Free Strategy Call
GS1 Readiness Audit
Link Wranger
Free Strategy Call
What You Get in This Session
This is not a generic sales presentation. It is a strategic assessment designed to answer two questions: What is the opportunity? And how do we capture it?
During our 30 minutes, you will receive:
The Business Case: A clear explanation of what GS1 Digital Link will do for your specific product category and where you can look to profit from adoption (beyond just compliance).
An Initial Assessment: A review of the options available to you right now, based on the operational data you provide prior to the call.
Clarity: A separation of the "technical noise" from the actual business strategy.
The Process: How It Works
We respect your time. We have designed a streamlined process to ensure our 30 minutes are spent on strategy, not basic data gathering.
Book Your Time Select a time on the calendar that works for you.
The Pre-Call Assessment Upon booking, you will receive a brief questionnaire regarding your current production volume, marketing channels, and supply chain setup. Completing this is essential—it allows me to analyze your baseline before we ever speak.
The 30-Minute Consultation We meet online. We review your assessment, discuss the GS1 opportunity, and identify the "low-hanging fruit" for your business.
The Roadmap (Your Deliverable) Following the call, you will receive a Written Strategy Report. This document will outline logical next steps consistent with your specific objectives, budget, and timeline. It is yours to keep and use, whether you choose to work with us further or not.
Who This Is For:
Mid-Market Manufacturers looking to drive direct engagement with their end consumers.
Operations and Marketing leaders who need to bridge the gap between physical goods and digital strategy.
Decision-makers who want to future-proof their packaging before the global transition accelerates.
Who This Is NOT For:
Businesses looking for a generic, free QR code generator.
Companies strictly looking for compliance without customer engagement.
Readiness Audit
$990 | Seven Days | Working Proof
What You Get
Custom engagement strategy defined on kick-off call
Deep discovery diagrams mapping your current state
Number range architecture designed for your business
Expert QR code configuration with GS1 Digital Link compliance
Link resolver setup (live, functional, on our infrastructure)
Printable QR code files ready to apply to products
Live field trial with 3 cell phones of your choice
Low / Medium / High statements of work with full ROI calculations
Analytics dashboard access (12 months included)
Link Wrangler interface (first year included)
Monthly check-ins to analyze your traffic data
How It Works
Day 1 | Kick-off call: Define your priorities and agree on two key data points |
Day 2-4 | We configure your number ranges, QR codes, and resolver |
Day 5-6 | We prepare your strategy options and ROI analysis |
Day 7 | Live demonstration: Scan your codes, see your data, own the decision |
Link Wranger
Core Function: The GS1 Digital Link Action Platform
The primary function of Link Wrangler is to act as a "middleware" for product scans. When a consumer scans a product’s QR code (compliant with GS1 standards), Link Wrangler intercepts that scan in milliseconds. It decodes the unique product identity—down to the specific batch or serial number—and applies a set of pre-defined rules to determine what the user sees and what data the brand collects. This single code serves multiple purposes: it works at the point-of-sale (POS) register, tracks the supply chain, and engages the consumer.
Key Features
1. Dynamic Rules Engine (Marketing & Experience)
The platform features a no-code Rule Builder that allows brands to personalize the customer experience in real-time. Brands can set logic-based triggers such as:
Geo-Routing: Redirecting users to specific content based on their location or language.
Scan Counts: Delivering a "loyalty" coupon (e.g., 50% off) only after a user has scanned products five times.
Time & Context: Showing breakfast recipes in the morning or "near-expiry" discounts if a product is close to its end-of-life.
2. Brand Protection Shield (Security)
Link Wrangler provides robust security features to combat counterfeiting and grey-market diversion.
Impossible Travel Alerts: Detects if the same serial number is scanned in two different countries within a timeframe that makes physical travel impossible, signaling a counterfeit.
Region Mismatch: Flags products that are scanned in a geographic region where they weren't intended to be sold.
Velocity Monitoring: Identifies suspicious high-frequency scanning patterns that often indicate fraudulent activity.
3. Supply Chain Intelligence & Analytics
The platform offers a Global Intelligence Map that provides real-time visibility into product movement. Brands can visualize scan activity through two distinct layers:
Marketing Heatmaps: Showing where and when customers are engaging with the brand.
Security Anomalies: Highlighting suspicious traffic or potential supply chain leaks.
Precision Batch Control: In the event of a recall, brands can execute targeted notifications for specific production runs without affecting their entire inventory.
4. Module Catalog & Integrations
To extend functionality without custom coding, Link Wrangler offers a variety of "plug-and-play" modules:
Analytics: Native connections to Google Analytics 4 (GA4) and Meta Pixel to retarget physical customers on social media.
Content Overlays: The ability to embed video overlays or digital manuals directly onto the product experience.
CRM Sync: Integration with tools like Omnisend to capture emails and sync them to marketing databases.
Summary of Benefits
By centralizing these features, Link Wrangler enables brands to move away from "dumb" packaging toward intelligent assets. It provides a scalable way for businesses to protect their revenue through security, increase customer lifetime value through personalized marketing, and gain unprecedented data insights into the physical journey of their products.